Services

Engineering services for the modern marketing data stack.

From ingestion and modelling to measurement, governance and AI readiness — implemented, tested and maintained by engineers.

Marketing Data Warehousing

Build a centralized cloud warehouse for every marketing platform. Automated pipelines consolidate advertising, CRM, analytics and offline conversion data into a single source of truth.

Supported integrations

Google AdsMeta AdsTikTok AdsLinkedIn AdsMicrosoft AdsDV360Search Ads 360Reddit AdsSnapchatPinterestAmazon AdsGA4CRM platformsOffline conversionsCustom APIsCSV & SFTP imports

Deliverables

Automated data ingestionCloud-native architectureUnified marketing schemaHistorical reportingAI-ready datasets

Data Transformation & Modelling

Transform raw marketing data into trusted, business-ready models with version-controlled, tested transformation pipelines.

Technologies

dbtGoogle DataformSQLBigQueryIncremental modelsTesting & validationData quality monitoring

Deliverables

Clean marketing modelsAttribution-ready datasetsExecutive reporting modelsStandardized KPIsAutomated transformationsVersion-controlled pipelines

Marketing Tracking & Analytics

Implement enterprise-grade measurement infrastructure that captures every event accurately, server-side and first-party.

Services include

Google Tag ManagerServer-side GTMClient-side GTMGA4 implementationData Layer engineeringEnhanced EcommerceCustom eventsConversion APIsCross-domain trackingOffline conversion trackingFirst-party data collection

Business Intelligence

Build executive reporting that decision-makers can trust.

Platforms

LookerLooker StudioPower BI

Dashboards include

Executive Marketing DashboardCampaign PerformanceCustomer AcquisitionEcommerce PerformanceLead GenerationFunnel AnalysisExecutive KPI ReportingMarketing Performance Scorecards

Customer Journey Mapping

Engineer complete visibility across every customer interaction.

Capabilities

Customer journey mappingFunnel analysisConversion path analysisDrop-off identificationAttribution pathwaysJourney visualization

Privacy & Consent Management

Implement privacy-first measurement infrastructure.

Coverage

GDPRCCPAPOPIA

Solutions

Consent Mode V2Cookie managementServer-side consentFirst-party measurementData governancePrivacy-compliant analytics

Marketing Mix Modelling

Implement Google's Meridian framework for advanced media measurement and budget decisions.

Capabilities

Marketing Mix ModellingBudget optimizationForecastingIncrementality analysisROI measurementScenario planning

AI Commerce Data Catalog

Build the data foundation that powers AI-driven marketing.

Capabilities

AI-ready datasetsMarketing knowledge graphProduct intelligenceSemantic searchMetadata managementAI agent integrationsLLM-ready architecture

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